Essence Fest 25
We worked directly with the creative and programming team for Essence to build four custom experiences: Path to Power, Health, Entertainment All Access, and the festival's first-ever Wellness House.
From space layouts & creative ideation to custom scenic fabrication, to audio/visual/lighting installation, we were able to create unique and memorable experiences for the consumers and talent.
Service
Production, Fabrication
Client
Essence
Year
2019
Path to Power
Service
Custom scenic design, fabrication & installation
Creative Design & Print Production
Technical Direction & Installation
Our team worked directly with the Essence creative team to conceive a striking doorway structure that not only would be a key photo moment but would also act as an empowering moment for every consumer.
Walking under the large custom designed doorways, the viewers could read phrases of empowerment and inspiration underneath their feet. The archway would then lead to "New Voices" - a space dedicated to young African American business leaders.
Path to Power became a memorable destination spot for the photo moment and for the feeling of confidently walking under the grand doorways towards a successful future.
Wellness House
Service
Custom scenic design, fabrication & installation
Custom Sound Installation + Guided Meditation
Scenic fabrication and installation
Visual, lighting design & install
We collaborated directly with the Essence creative and programming team to create the first-ever installment of Wellness House - a space where festival-goers can take a break from the excitement of the mile-long convention center and Super Dome, and take a pause to meditate.
We transformed a satellite venue from a Lighthouse to a multi-level event space that simultaneously hosted yoga and workout classes, talks and panels, motivational speakers, DJs, aura readings, a green room, meditation and breathing exercises, massages, a custom oil bar, and a Walmart sponsored yogurt bar.
Our team ideated the space layout, built and installed scenic elements, installed all audio, visual, and lighting elements, partnered with Magnetic Sound for the meditation room, and worked in tandem with the Essence team to provide the guests an incredible experience.
Health Hub
Service
Custom Living wall
Scenic fabrication and installation
Visual, lighting design & install
Health was a very important theme this year and the Essence team pulled together a fantastic roster of speakers that covered a myriad of topics.
We wanted to create a space that would celebrate the subject and create an oasis from the hubbub of the festival where consumers could rest and recharge.
We sourced all-natural flooring, built custom benches, a floral basin, and our beautiful floral wall with a neon sign that became a destination photo moment.
Entertainment All Access
Service
Creative Design
Technical Direction
Print & Content Production
Custom scenic design, fabrication & installation
Interactive Tech Development & Installation
Audio, visual, lighting design & installation
We were tasked by the Essence creative team to create an interactive and engaging moment
for Entertainment All Access - an area of the festival that gets a loot of foot traffic
Karaoke Kickback
We were asked by the Essence team to divert the traffic flow and engage the public exploring EAA on the ground floor to the Screening Room upstairs.
Service
Custom scenic design, fabrication & installation
Scenic fabrication and installation
Visual, lighting design & install
Our lounge entertained hundreds of talented vocalists throughout the weekend, from attendees to celebrities, and increased attendance to the Screening Room.
Our team came up with the Karaoke Lounge! We built a performance stage with an LED wall that streamed live social feed from the Essence hashtag.
