SOMETHING IN THE WATER is a multi-day music festival and cultural experience created by visionary recording artist and producer Pharrell Williams, bringing the best of Sony technology, music, movies, and gaming to the heart of his hometown in Virginia Beach.

music festival and
cultural experience

Throughout the festival weekend, Sony’s multi-sensory exhibition space featured performances from Cautious Clay, VanJess, and LeiKeli47, hosted a meditation sound bath, and presented an exclusive creators workshop in the dome, where local producers were able to learn how to integrate this new audio technology using their own original music.
Our team produced:
  • Sony stage
  • Sony’s 360 Reality Audio dome of immersive audiovisual experiences
  • Men In Black photobooth
  • Sony’s companion robot “aibo” playpen